Privacy policy

PRIVACY POLICY

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1

We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how your personal data is handled when using our website. Personal data is any data with which you can be personally identified.

1.2

The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Powerpaw. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3

For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser’s address bar.

2) Data Collection When Visiting Our Website

When using our website for informational purposes only (i.e. if you do not register or otherwise provide information), we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary to display the website to you:

  • Visited website

  • Date and time of access

  • Amount of data sent in bytes

  • Source/referrer from which you accessed the page

  • Browser used

  • Operating system used

  • IP address (if applicable, in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

3) Cookies

To make visiting our website attractive and to enable certain functions, we use cookies on various pages. Cookies are small text files stored on your device.

Some cookies are deleted after the end of the browser session (session cookies). Other cookies remain on your device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies). Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Cookies may process user information such as browser and location data and IP address values. Some cookies serve to simplify the ordering process by saving settings (e.g. remembering items in a shopping cart).

If personal data is processed via cookies, this is done in accordance with Art. 6 (1) (b) GDPR for contract execution or Art. 6 (1) (f) GDPR to safeguard our legitimate interests in optimal website functionality.

You can configure your browser to inform you about cookie settings and decide individually whether to accept cookies or exclude them entirely. Please note that disabling cookies may limit website functionality.

4) Contacting Us

When contacting us (e.g. via contact form or email), personal data is collected. This data is used exclusively to respond to your inquiry or for contact and technical administration. The legal basis is Art. 6 (1) (f) GDPR. If the contact is aimed at concluding a contract, Art. 6 (1) (b) GDPR also applies. Data is deleted once the inquiry has been fully processed, provided no legal retention obligations exist.

5) Data Processing for Customer Accounts and Contract Execution

Personal data is collected and processed pursuant to Art. 6 (1) (b) GDPR when you provide it to execute a contract or create a customer account. Account deletion is possible at any time upon request. Data is stored for contract processing and deleted after legal retention periods expire, unless further use is legally permitted.

6) Use of Your Data for Direct Advertising

6.1 Email Newsletter Subscription

By subscribing to our newsletter, you will receive regular information about our offers. Only your email address is required. We use a double opt-in procedure. You may unsubscribe at any time.

6.2 Newsletter to Existing Customers

If you provided your email address when purchasing goods or services, we may send you offers for similar products. This is based on Art. 6 (1) (f) GDPR. You may object at any time.

7) Data Processing for Order Handling

7.1

Personal data is passed to shipping companies and payment institutions as required to fulfill contracts (Art. 6 (1) (b) GDPR).

7.2 Payment Service Providers

  • PayPal
    Payment data is transferred to PayPal (Europe) S.a.r.l. et Cie, S.C.A., Luxembourg. PayPal may conduct credit checks.

  • SOFORT (Klarna Group)
    Payment is processed via SOFORT GmbH, Munich, Germany.

8) Review Reminder

We may use your email address to send a one-time reminder to submit a review if you have explicitly consented (Art. 6 (1) (a) GDPR).

9) Social Media Plugins (Shariff Solution)

We use social media plugins from:

  • Facebook

  • Google+

  • Instagram

Plugins are integrated as HTML links to protect your privacy. No data is transferred until you actively click a button.

10) Online Marketing

10.1 DoubleClick by Google

Used to display relevant advertisements and analyze campaign performance (Art. 6 (1) (f) GDPR).

10.2 Google Ads Conversion Tracking

Used to measure the effectiveness of advertising campaigns.

11) Web Analytics – Google Analytics

We use Google Analytics with IP anonymization. Data is processed based on legitimate interest (Art. 6 (1) (f) GDPR). You may opt out at any time via browser settings or plugins.

12) Retargeting / Remarketing

  • Facebook Pixel
    Tracks user behavior after interaction with Facebook ads (with consent).

  • Google Ads Remarketing
    Displays interest-based ads across Google networks.

13) Rights of the Data Subject

You have the right to:

  • Access (Art. 15 GDPR)

  • Rectification (Art. 16 GDPR)

  • Erasure (Art. 17 GDPR)

  • Restriction of processing (Art. 18 GDPR)

  • Data portability (Art. 20 GDPR)

  • Withdraw consent (Art. 7 (3) GDPR)

  • Lodge a complaint with a supervisory authority (Art. 77 GDPR)

Right to Object

You may object to data processing based on legitimate interest at any time.

14) Duration of Storage of Personal Data

Personal data is stored in accordance with statutory retention periods and deleted once no longer required for contract execution or legitimate interests.